Video Marketing, Youtube, Tik Tok, Facebook, Twiiter, Instagram,
The trends of internet marketing have always been evolving. Back
then, it was article marketing. Then came the paid advertising era of
PPC and PPV. Today, we have Video Marketing.
What is video marketing? Video marketing is the art of using videos
to market and grow your business. This could be in the form of using
videos for getting leads, building traffic or selling a video product.
Video marketing is great because it has the ability to grow virally.
Viral marketing as in it spreads as fast and as widely as a biological
virus, but in the marketing sense. This can help you reach a wide
audience in a short amount of time and at a low cost.
People love watching videos, so much more because you can
incorporate visual and audio elements which can excite emotions and
make content interesting. E-books are so yesterday and have a hard
time keeping up with videos which have been getting better and
Here’s how you start marketing your business using YouTube:
1) Create a video worth of valuable content related to your niche
2) Make sure there’s a call to action at the end of the video
3) Upload your video to YouTube
4) Add a description below each video
5)Be sure to include a link to your website (traffic drawing purposes)
6) Share your videos with your target audience
Remember, a very important part of video marketing is the sharing
component. Get your subscribers or followers to share your videos
with others to get more views. The more views you get, the higher
your video will be ranked.
Videos with higher rank will usually be featured in YouTube’s channel
listings and this will further garner you more views.
Did you know that videos have the ability to double, even triple your
usual profits when used correctly? Yep you heard me right.
You can do so by using them as a backend product. You see, after
someone buys a product from you (an e-book for example), there is a
high chance that they will buy something again if you position your
A video is the perfect product for an upsell, meaning that since you
already sold them something, the video can be something related to
your e-book but priced even higher but give double the value!
You have to make it such a way that it would be foolish to give up on
such an opportunity. Your video product could be a video version of
the e-book for a slightly higher price, or a massive video collection
that complements the e-book priced higher than the e-book.
Videos can be a great way to grow your business fast, when used
correctly. But if you commit these common video pitfalls, your
business stands more to lose than to gain so becareful. Check out
these common mistakes now:
Not leveraging on communities. There are powerful communities on
sites like YouTube that allow people to comment on videos, share and
participate in conversation and subscribe to videos. You should take
advantage of this community. You have to get involved in the
community and show the other users that you care about them.
Not tapping into other video sharing communities. YouTube is the
biggest, but there are other big video communities such as MetaCafe
and Vimeo. If you fail to tap into these communities, you’ll be leaving
lots of money on the table.
Not making your videos viral. Viral videos are quirky, interesting
videos which make people want to share it with their friends because
of it’s funny value.
Contact us! We can do the best service of video marketing for you.